Digital Marketing articles

Practical articles on digital marketing from the Sumedicon team, drawn from projects we have built and run.

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Digital Marketing

Digital Marketing for B2B Software Buyers: Where the Budget Should Go

B2B software has long sales cycles and small audiences, which breaks most consumer marketing advice. What to spend on when your buyer takes four months to decide.

Anoop Kumar · 6 Min Read August 07, 2026

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