Digital growth
In short
Digital marketing services cover the paid campaigns, content, social media and landing pages that bring qualified enquiries to a business, plus the tracking that shows which of them worked. Sumedicon runs Google Ads, Meta Ads, LinkedIn-led B2B social, content and conversion rate optimisation for businesses in India and worldwide that want leads they can trace to a source.
Written by the Sumedicon team, Lucknow · Updated
A digital marketing agency plans, runs and measures the online activity that brings people to your business and turns some of them into enquiries. In practice that means choosing which channels suit your buyers, writing the ads and content, building the pages those ads point to, and setting up the tracking that tells you what each rupee of spend produced.
The useful part is not any single channel. It is the joined-up view: a person searches on Google, clicks an ad, reads a landing page, fills in a form, and that enquiry lands in your CRM tagged with the campaign, keyword and page that produced it. When that chain is in place, decisions about budget stop being guesses. When it is missing, even a good campaign looks the same as a bad one in your reports.
Sumedicon is a software company as well as a marketing team, so we treat the tracking, forms and landing pages as engineering work, not an afterthought. That matters because most leaks in a marketing funnel happen in the plumbing, not in the ad copy.
Most business owners who contact us describe the same situation. They are paying for ads, perhaps boosting posts, perhaps paying someone for social media, and the monthly report shows impressions, clicks and reach. What it does not show is which of those clicks became a phone call, a demo request or a sale. The sales team says the leads are poor; the agency says the campaigns are performing. Both may be right, and nobody can prove it.
Other common symptoms: the website form sends enquiries to an inbox nobody checks quickly; the landing page is the home page, so visitors from a specific ad have to hunt for what they clicked on; GA4 was installed once and never configured, so conversions are either missing or counted twice; and the CRM has no field for where a lead came from. Each of these is fixable, and fixing them often changes the picture of which campaigns are worth keeping.
We scope each engagement to what your business needs. Not every company needs every channel, and we will say so when one is unlikely to suit your buyers. The work usually draws from the following:
We start with discovery. We look at your current accounts, website, analytics and CRM, talk to whoever handles enquiries, and agree what counts as a good lead for your business. The output is a written scope with a fixed quote for the setup work and a clear monthly plan, agreed before anything goes live.
Next comes the setup phase. Tracking is fixed or built first, because launching campaigns without it wastes the earliest and most informative spend. Landing pages are designed and signed off before they are built. Campaign structures, audiences and copy are shared with you for approval.
After launch we work in two-week cycles. Each cycle ends with a short review over video: what ran, what it cost, which enquiries it produced, and what we will change next. Changes to tracking and landing pages go through the same testing and code review as any other software change we ship, so a form update does not quietly break your conversion data. Clients own their ad accounts, analytics properties, pages and content throughout; we work inside accounts registered to your business, not ours.
We measure what your business can bank, as far down the funnel as your data allows. Clicks and impressions appear in our reports, but they are context, not the result. The numbers we focus on are enquiries by source, cost per enquiry, the share of enquiries your team marks as qualified, and, when the CRM records it, the deals that came from each campaign.
We will not promise a lead volume or a cost per lead before we have run your campaigns, because those depend on your market, your offer, your competitors and how quickly your team follows up. What we do commit to is that every report explains where the money went and what it produced, and that any recommendation to increase spend is backed by tracked results rather than platform estimates.
Our work suits businesses where an enquiry has real value and the sale involves a conversation: B2B services, software, high-consideration purchases and professional services. We work with companies across India and abroad from Lucknow, running reviews and planning calls over video.
In healthcare, that usually means clinics and providers who want appointment enquiries from people searching for a specific treatment nearby. In education, it means schools, colleges and training institutes running admissions campaigns with sharp seasonal peaks. Real estate developers and brokers need project-specific landing pages and fast lead routing to sales. Logistics and manufacturing companies tend to sell to procurement and operations teams, where LinkedIn and search for specific capabilities work better than broad social ads. Finance businesses need careful, compliant messaging. Startups and SaaS founders often need help finding which channel produces trial sign-ups or demo bookings at a cost the business model can support.
Campaigns run in Google Ads, Meta Ads Manager and LinkedIn Campaign Manager. Measurement uses GA4 and Google Tag Manager, with consistent UTM tagging so every link we publish can be traced. For organic visibility we use Google Search Console, Lighthouse and Screaming Frog, and we add JSON-LD structured data to pages where it helps search engines understand them.
Because Sumedicon builds software, landing pages and CRM integrations are handled in house. We build pages in the same stack as your site where possible, or as lightweight standalone pages using tools such as Next.js or Laravel, and we connect form submissions to your CRM through its API so lead source data arrives with the lead. If your CRM cannot hold that data, we can recommend changes or build a simple lead-capture system for you.
There are two parts to the cost: the ad spend you pay the platforms directly, and the fee for planning, building and managing the work. We do not publish price bands, because the fee depends on scope. After discovery you receive a fixed quote for setup and a defined monthly scope, so there are no surprises.
The main cost drivers are the number of channels, how many campaigns and audiences run at once, how much new content and creative is needed each month, how many landing pages must be built, and how much tracking and CRM integration work is required at the start. A business with clean tracking and an existing landing page costs less to start than one where GA4, forms and the CRM all need rebuilding.
On timing, setup typically takes a few weeks depending on tracking and page work. Paid campaigns produce data quickly, but they usually need several weeks of results before the targeting and bidding settle. Content and organic social build more slowly, typically over several months. We tell you what to expect for your specific situation at the end of discovery, not as a promise, but as a planning estimate.
Paid search produces enquiries soonest, because it puts you in front of people already searching for what you sell, and it stops the moment you stop paying. Content marketing and SEO take longer to build but keep working without per-click costs, and they support every other channel by giving visitors something worth reading. Social media, especially LinkedIn for B2B, builds familiarity with people who are not searching yet.
For most businesses we suggest fixing tracking first, running focused search campaigns to learn which offers and keywords produce good leads, and using what that data shows to decide what content to write. If organic search is a priority, our SEO service covers it in depth.
FAQ
A digital marketing agency plans, runs and measures the online channels that bring enquiries to your business. That includes paid search and social ads, content, social media, landing pages and the tracking that connects each enquiry to its source. A good agency also reports what spend produced, not just how many people saw an ad.
The cost depends on scope, so we give a fixed quote after discovery rather than a standard price. The drivers are the number of channels, campaigns and audiences, the volume of content and creative each month, the landing pages needed, and the tracking and CRM work required at the start. Ad spend is separate and paid to the platforms directly.
We measure enquiries by source, cost per enquiry and, where your CRM records it, qualified leads and closed deals per campaign. GA4, Google Tag Manager and UTM tagging track each visit, and form or call data passes into your CRM with its source attached. Clicks and impressions are reported as context, not as results.
No. Lead volume and cost depend on your market, offer, competitors and how quickly your team follows up, and no honest agency can know those before campaigns run. What we commit to is clear tracking, transparent reporting on where money went, and recommendations based on tracked results. Any forecast we share is a planning estimate.
LinkedIn usually suits B2B better when you need to reach people by job role, seniority or industry, though clicks cost more. Meta can work for B2B with clear offers and good retargeting, at lower cost per click. We often test both at a small budget and move spend towards whichever produces qualified enquiries for your business.
You do. We set up or work inside Google Ads, Meta, LinkedIn and GA4 accounts registered to your business, with our team added as users. Landing pages, content and tracking configuration belong to you as well. If you stop working with us, everything stays in place and your history remains available to whoever takes over.
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Based in Lucknow, working with businesses across India and worldwide. Email info@sumedicon.in, Monday to Friday, 9 AM to 6 PM IST.
